Something from Nothing

Came across an article here about an ad agency in Amsterdam called Nothing. They describe what they do as "commerical creativity". The whole idea behind the name of their agency is that "Nothing is the point from which all ideas begin." To further reiterate the concept, Joost van Bleiswijk designed their entire office of cardboard ~ the most nothing-building material available. People are encouraged to leave their mark as the walls and surfaces serve as a blank canvas just waiting for fresh ideas.

I've just always loved the simplicity and textures of cardboard, so it is interesting to see it used in this fashion ~ I just wonder how long it will last?!

{all images via nothing}